By Mark Rose, Partner, InfluenceAdvisor
CMG Capital Management Group is a leader in tactical investment strategies. This is an investment approach that is not widely discussed in the financial media. How can you educate advisors and the media about tactical investing (different than tactical asset allocation)?
An effective method is through a LinkedIn Showcase Page, a free service that highlights a particular product or service and attaches to your LinkedIn company page. Why not take advantage of all that LinkedIn has to offer? Here are 3 big benefits of a LinkedIn Showcase Page:
1. SEO: LinkedIn is an important search engine, comprised of 300+ million highly qualified professionals. Owning keywords for your product or service has tremendous SEO benefits on LinkedIn and in Google searches.
2. Ownership: Once you reserve the url for your product or service, you own it. Nobody can infringe on your valuable web address. (https://www.linkedin.com/company/tactical-investing | https://www.linkedin.com/company/financial-publicity)
3. Content Distribution: A Showcase Page can be linked to and promoted organically or through LinkedIn sponsored updates or ads. A showcase page can amplify the value of blog posts, White Papers, images, or social shares.
The new PR landscape is about content creation + distribution = PR for lasting impact. Take advantage of LinkedIn Showcase pages to increase your distribution to a targeted audience.
Tactical Investment Strategies are trading strategies that make shorter-term decisions based on factors like price momentum or fundamental valuations. They provide an important source of risk diversification.