We develop social media programs to drive recognition and stature, attract clients, and to boost AUM. We emphasize LinkedIn, Twitter and Google+ as highly leveraged social channels for advisors and investment managers.
We optimize personal and company LinkedIn profiles, develop LinkedIn Showcase pages, and coach advisors and marketing professionals on getting the most out of LinkedIn, Twitter, Google +, and Facebook.
We integrate social media programs with traditional PR (media relations) and sales and marketing. Sometimes, activating the sales team is the best way to propel a social media program. Internal adoption of social media can be a big engine of a PR, sales/marketing program.
We approach social media as a component of an overall program. Social media represents the distribution channel in a content marketing program.