“Mark Rose and Fran Del Valle at Influence Consulting have a deep understanding of how financial advisors operate, their target clientele, and the messaging necessary to speak clearly to prospects and current clients. - Aaron Schindler, CFP®, New York
I am based in Seattle and Los Angeles. My partner, Fran Del Valle, is based in New York City. Between us, we access a nationwide network of talent to develop innovative communications programs for companies and individuals targeting a financial audience. We regularly schedule New York City media tours and book interviews with financial wire services, online news channels, radio, broadcast, and print. We integrate publicity into content marketing and lead generation programs. – Mark Rose
InfluenceAdvisor brings a new level of sophistication, integration, and results to financial PR
Mark has 20 years experience in strategic planning and public relations programs for start- ups and mature companies in a wide variety of industries. He is responsible for integrating interactive strategies into full-range PR programs and guiding clients through the new digital landscape. He also assists with strategic planning, media relations and editorial services. He has implemented media relations, marketing and social programs for advisors and advisory firms. investment managers, asset consultants, economists, portfolio managers, CEOs. He has trained marketing managers and sales teams on using social media to boost connections and trust, leading to referrals and conversions.
Previously Mark was Senior Vice President at Edelman Worldwide; he has held account positions at Howard J. Rubenstein Associates, Middleberg Communications, and Makovsky & Co. His journalism has appeared in The New York Times, Los Angeles Times and other media outlets. Mark is based in New York City and Seattle. See Mark on LinkedIn
Frances Del Valle
Fran DelValle is Managing Partner of Influence Consulting Group, the parent of InfluenceAdvisor. Fran has more than 15 years experience in strategic planning and public relations programs for a wide variety of financial services firms and financial advisory firms. She is responsible for overseeing all account strategy, media relations and marketing initiatives.
Fran founded Influence Consulting in 2005 after more than 10 years with New York City public relations firms. Previously, she was vice president at Euro RSCG Magnet where she specialized in financial media relations, and building thought leadership for clients. Prior financial public relations and marketing experience includes FrontLine Capital Group, BlackRock, and account management positions with Edelman Financial Worldwide, Fleishman Hillard, and The Icon Group in New York. Fran holds a B.A. from Columbia University. She is fluent in Spanish. Fran is based in New York City. See Fran on LinkedIn